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Rubis completes move into Jamaica

Minister Phillip Paulwell, Alain Curreau,  and Maurico Nicholls Minister Phillip Paulwell, Alain Curreau, and Maurico Nicholls

Thursday July 24, 2014; Kingston, Jamaica:  RUBiS Energy Jamaica Ltd has solidified itself within the Jamaican petroleum market following the completion of their rebranding exercise; strengthening its position as the leading distributer of fuel in the Caribbean.

At an elegant cocktail reception held last Thursday evening at the Terra Nova Hotel, RUBiS hosted diplomats, Industry leaders, RUBiS Dealers, partners and staff, to proudly announce that RUBiS is up and running, fully operational and excited to have Jamaican motorists ‘Fuel the RUBiS Difference!’

RUBiS has made significant investments to upgrade and refurbish their extensive service station network by introducing a fresh, new look; creating an ultra-modern, clean environment with L-E-D lighting; and, upgrading safety measures.  RUBiS has also introduced Jamaica’s first digital price boards to round-off their state-of-the-art-locations and to further enhance customer experience.

The official launch of the RUBiS brand kicked off with an ‘Introduction to the RUBiS Group’, by Maurico Nicholls, CEO, RUBiS Energy Caribbean; he explained that RUBiS, an international company listed on the French Stock Exchange, has been in operation since 1990.  “Our operations are well established in Europe and Africa and since 2005, we have undergone rapid expansion across the Caribbean, which now include 17 Caribbean territories. Jamaica is the single largest operation and extremely significant for the Group, bringing the total to 35 Countries internationally”.  RUBiS has enjoyed double digit growth since expanding into the Caribbean with no signs of slowing down any time soon.

Alain Curreau, Managing Director, RUBiS Energy Jamaica, provided an insight into plans for Jamaica.  “Our commitment to Jamaica is not only in our significant monetary investment but an even bigger investment in our youth, culture, education and jobs creation. RUBiS already employs over 1000 persons directly and indirectly via its operations and retail network. “

He further stated, “RUBiS introduced Ultra Tec, our advanced fuel technology in June of this year. Ultra Tec’s fuel formation incorporates the advanced boosters designed to clean the engine as you drive and reduce exhaust emissions. This leads to maximum engine performance, superior fuel economy and savings for the RUBiS customer, making Ultra Tec the ultimate in both performance and fuel economy.   Mr. Carreau added that, “Our Ultra Tec 90 and 87 gasoline, Diesel and Ultra Low Sulphur Diesel whilst reducing exhaust emissions, results in cleaner air for us all.”

The benefits of the technologically advanced fuel delivered by Ultra Tec were supported by Minister Philip Paulwell, who delivered the special address on behalf of the government.  “The opportunities offered by Ultra Tec are in line with the Government’s goal to reduce the consumption of fuels towards cleaner energy sources.”  Minister Paulwell went on to commend RUBiS for their investment in Jamaica.  “It is all about business, not charity, compassion or sentiment.  It’s about business.  The old saying…investment will flow where it feels secure and strong.  RUBiS is a good investment for Jamaica.  The Company means business.”

RUBiS’ commitment to Jamaica was further supported by Raymond Samuels, Retail Manager for RUBiS Jamaica, who introduced RUBiS’ Launch advertising campaign: “The ‘Fuel the RUBiS Difference’ TV commercial was  developed in Jamaica, using local talents and resources.  This is very much in keeping with the RUBiS Group’s multi-domestic model; aligning their business needs with that of the local market and by using local resources where available to achieve maximum local responsiveness”

This investment into the wider community allows RUBiS to support ideas and projects emphasising Jamaica’s well-established, vibrant arts and  cultural scenes. RUBiS took the opportunity to announce two new initiatives at the event: ‘RUBiS Mercenat Cultural Foundation’ and ‘The RUBiS Building Communities Dealer Programme’.

In partnership with international artists, RUBiS’ Cultural Foundation works with local subsidiaries to develop humanitarian and cultural projects especially in disadvantaged communities - by teaching and exposing youngsters to the arts.  RUBiS is establishing working relationships with Jamaican schools to create and manage visual arts workshops from which the most promising students will then have an opportunity to obtain a scholarship to attend) The Edna Manley School of Visual and Performing Arts. It is RUBIS’ long-term investment in the youth of Jamaica by supporting new talents and artists with a passionate desire to express themselves. 

The second of the RUBiS Corporate Social initiatives is the RUBiS Building Communities Programme.  This important project partners with RUBiS’ Dealer network to reach out to local communities within their respective parishes.  RUBiS will co-fund and support projects that provide sustainable development with a view to improving the environment and the lives of those Jamaicans living in communities in close proximity to their service stations.  By partnering with dealers, RUBiS is able to maximise their outreach efforts to a wider cross-section of local communities.

The evening was heightened by the sounds of Black Zebra and capped with ‘Ity and Fancy Cat’s’ ingenious humour. JPS Head, Ms. Kelly Tomlin was one of the lucky guests who played along and received a RUBiS gas voucher to ‘Fuel Up and Enjoy the RUBiS Difference!’

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